retail |
 |
|
| The
SORGEM distribution studies |
| |
|
| • |
Purchasing
criteria studies : ethnographic target exploration,
identification of these product / service purchasing criteria
and the growth products / services axis |
| • |
Shop-along
studies (analysis of the customer behavior in a real
situation)
|
| • |
Department
optimization studies
|
| • |
In-depth
market study (adjustment study between the model of
the offer and the model of the consumer) |
| • |
Ad
tests : commercial films, mailings, advertising leaflets
|
| • |
Image
assessment for distributor brands
|
| |
|
| SORGEM
distribution references |
| |
|
| Major distribution |
•
•
•
•
• |
Food
Do-it-yourself
Multi-specialist furnishings / decoration / hi-fi / electrical
appliances
Leisure
Sport |
| |
Selective distribution
(perfume shop, clothing shop)
VPC |
