media |
| |
| Areas of media intervention |
| |
 |
 |
|
| Types
of media issues |
| |
|
| MEDIA
BRANDS |
| |
|
| • |
In-depth image
assessment |
| • |
Reading contract |
| • |
Brand architecture studies |
| |
|
| TYPES
/ CATEGORIES OF CONTENTS |
| |
|
| • |
Perceptions and expectations
according to type of television program / press |
| |
|
| TARGETS |
| |
|
| • |
Generational observations |
| • |
Specific targets studies |
| |
|
| PRODUCTS |
| |
|
| • |
Concept, pilot, model, TV programs
/ existing press titles tests |
| • |
Internet website tests |
| |
|
| ADVERTISING |
| |
|
| • |
Visual identity and presentation
study |
| • |
Ad test |
| • |
Relational tools study (mailing…) |
