| |
mass
market |
 |
|
| tests |
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|
| • |
Add
test (press, TV, internet) |
| • |
Product concept test |
| • |
Range extension test, of positioning on a new linear |
| • |
Packaging test |
| • |
Mix
test |
| |
|
| process
innovation |
| |
|
| • |
Lab
test (elaboration of a new concept) |
| • |
Search
for insights, which define the product orientation and
ad for new offer |
| |
|
| Assessments |
| |
|
| • |
Brand
equity [Fonds
de Marque®] to redefine a brand’s values and the
mission in its current universe |
| |
|
| Exploratory |
| |
|
| • |
Usages,
attitudes and representations of a population in relation to
a product, a food category or a trend (ex: women and
losing weight, relationship to organic stuff, youth and beer,
the notion and the indications of health factors in industrial
foods, etc.) |
| • |
Search
for insights in order to refuel a product ad or reposition
an existing offer |
|
