automobile-transport |
 |
|
| SORGEM’s
automobile activity |
| |
|
| • |
8
% of the turnover |
| • |
20
years experience |
| • |
Closely
followed collaboration with the French builders.
|
| |
|
| The
SORGEM automobile studies |
| |
|
| • |
International
studies : mainly Europe (G5 and emerging countries);
mobilizable partners in Russia, Turkey, South Africa… |
| • |
Product
and service |
| • |
Study
expectations : ethnographic exploration of the target
(y.c documentary film), identification of the automobile /
services expectations |
| • |
Clinic
tests (static and dynamic) : exploration of the car
concepts, style tests, positioning tests with individuals
and internal experts (technicians, product heads, subsidiary
heads…) |
| • |
Communication
tests (product / service); tests of new services (Financing,
LOA…) |
| |
|
| Focus
on the services activity |
| |
|
| • |
“Exhaustive”
experience of the different expectations of the individual
targets (women, seniors, high end…) |
| • |
Experience
of the transversal thematic of the automobile service
: continuity of mobility (replacement vehicle, maintenance
management, extended hours…), insurance, financing,
extension of the guaranty, maintenance contracts, all inclusive
formulas… |
| |
|
| Exploratory |
| |
|
| • |
Usages,
attitudes and representations of a population in relation to
a product, a food category or a fad (ex: women and losing
weight, relationship to organic stuff, youth and beer, the notion
and the indications of health factors in industrial foods, etc)
|
| • |
Search
for insights in order to refuel a product ad or reposition an
existing offer |
