philosophy |
Providing
in-depth analysis with high added value, which leads to conclusive
qualitative results |
| |
Deciphering
the complexities of consumers and facilitating strategic decision
making |
| • |
Original
and ad-hoc solutions are tailor made to suit the needs of
our clients
|
| • |
Responsive
consultants maintain a continuous dialogue (follow up workshops
for example) |
| • |
Our
responsiveness and operational recommendations lead to optimised
decision making |
| • |
Delivery
of results can be perfectly adapted to the intended audience;
from oral debriefings immediately after focus groups, to detailed
reports with quotations, video extracts or complete videos |
| |
Demanding high
quality at every stage of the research
(from recruitment to recommendations) |
| • |
A
strategic vision, which is at the disposal of our client companies,
is achieved through social sciences concepts and methodology
|
| • |
Our wealth of expertise is thanks
to: |
|
 |
-
A high calibre team made up of specialists with social
sciences backgrounds, (sociology, semiology, philosophy,
linguistics) and graduates from top French business
schools (École des Hautes Études Commerciales)
- Genuinely experienced analysts:
the majority of Sorgem researchers have been involved
in qualitative studies for over ten years
- A diverse variety of clients, themes and problems,
which have enabled the Sorgem team to develop a broad
knowledge of targets, products and markets |
|
