automotive-transport |
 |
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| SORGEM’s
automobile activity |
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|
| • |
8
% of the turnover |
| • |
20
years experience |
| • |
Close collaboration with French automakers.
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SORGEM’S AUTOMOTIVE STUDIES INCLUDE |
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|
| • |
International
studies: mainly Europe (G5 and emerging countries);
readily mobilizable partners in Russia, Turkey, South Africa and Brazil… |
| • |
Product
and service |
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Study
expectations: ethnographic exploration of the target to identify automobile and service expectations. A documentary film is often produced to better illustrate the lifestyles and car use of the respondents |
| • |
Clinic
tests (static and dynamic): exploration of concept cars, style tests, positioning tests with potential consumers as well as experts in the field (technicians, product heads, subsidiary heads...) |
| • |
Communication
tests (products / services): tests of new purchasing options (Financing, Leasing Options) |
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WITH AN ADDITIONAL FOCUS ON SERVICES |
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| • |
Exhaustive experience in understanding the expectations of various individual targets (women, seniors, High-end consumers…) |
| • |
Experience on the subject of automotive services at large: continuity of mobility (courtesy vehicles, maintenance management, extended hours…), insurance, financing, extension of guarantees, maintenance contracts, all-inclusive packages… |
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