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shift
system [trends, changes and forecasting] :
subscription based research |
Contradictions
as sources of change for products and communications |
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Divided
market shares, elusive consumers who are not easily categorised,
fluctuating trends… these contradictory or paradoxical
phenomena characterise our times and create a necessity for
new instruments of research.
This is why Sorgem and JPL consulting have developed the SHIFT
System®, which is based on the idea that a population,
a market or a client base can be understood through the major
contradictions which run through them.
The Shift system uses an original combination of quantitative
and qualitative methodologies which identify and examine the
individual precursors of each theme or each market.
This method is used to draw up an annual panorama of western
societies for forecasting purposes, through the contradictions
which exist within them. The results of this research are
available of a subscription basis.
It is also mobilised on an ad-hoc basis to identify emerging
trends within a given sector, specific consumer demands or brand
positioning possibilities. |
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