| • case
1 |
For an expensive brand looking to enter into a new country.
Objective :
To export a brand program for a new market (to work
on the core values and the insights concerning this
new market)
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| • case
2 |
For a brand already « exported » but lacking
optimal positioning.
Objective :
To optimize its local positioning while res- pecting
both the fundamentals of its identity and paying attention
to insights emerging from a local market.
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| • case
3 |
For a brand already present within a variety of countries.
Objective :
Create a complete vision of the brand’s perception
within dif- ferent cultures as well as its strengths
and weaknesses within different countries to, in turn,
have access to a deeper understanding of its core values
at a global level. This understanding will sub- sequently
allow for a greater level of streng- thening, involvement,
and innovation of the brand in light of this new vision.
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