Internal
Communications Auditing |
The
effectiveness of the internal image |
| |
| Principle |
| Analysing
the internal image of a company helps to define its identity,
and what generates a feeling of belonging to a community through
the intentions of the directors, the messages given and how
they are received. |
|
Results |
• |
An assessment of the “internal brand” and of the
corporate climate |
| • |
Definition
of an internal communications plan |
| • |
Holding
a mirror up to the company. The study constitutes an act of
internal communication in itself. |
