insight
research |
The
performance trigger for products and brands |
| |
| Principle |
| Television
advertising only leaves its mark if it contains a powerfully
motivating element, expressed in a particularly striking way.
Expressiveness and product benefit are the two elements which
make up the Insight. |
Results |
| • |
A
description of the situation experienced, with its emotional
content |
| • |
Practises
which illustrate the product benefit |
| • |
Recommendations
which symbolically illustrate the motivation-benefit: the
Insight. |
