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innovation
labs |
Innovation
Labs : innovation is a vital necessity for all brands |
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In
order to develop, all brands need to have a price or choice
advantage, while distancing themselves from store brand products,
entry level brands and hard discount.
Innovation labs enable exploration and comparison of packaging
or usages from other markets, and analyse the innovation potential
which these imports represent.
This method leads to : |
| • |
Operational
packaging modification |
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Rejuvenation
of products to respond to market demands and trends. |
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