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Information
gathering techniques |
Sorgem provides the client company with the ideal combination
of techniques to optimise research effectiveness |
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One
to one interviews :
Exploring the deep rooted demands and expectations associated
with a product experience and the appropriation of a brand.
Projective groups : (mini-groups,
groups of 7/8 people)
Determining and evaluating the perceptions and representations
which emerge from the object of the research.
Triads :
An excellent compromise between a group dynamic and individual
exploration.
Ethnographic observation
:
Studying meaningful non verbal behaviour.
Semiotic analyses :
Outlining the signs which constitute modes of communication.
Deciphering a body of adverts or packs, by identifying their
implicit features.
Along with ergonomic analysis, understanding the meanings
produced by a website.
Expert interviews :
Analysing the points of view of a range of specialists to
shed light on the subject of the research.
Systemic families analyses
:
Analysing the power dynamics within a family group which apply
to the use of a product or a collective purchase decision.
Interviews in altered states of consciousness :
Facilitating the emergence of a large volume of precise, experience
related information on subjects with powerful personal or social
implications. |
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