concept
labs |
Concept Labs: rapid, immediately operational decisions |
 |
|
To
create concepts or product development options in “real
time”, which are |
| • |
Coherent with brand strategy |
| • |
Appealing to the intended
target |
| • |
Applicable and in-house
approved |
…the
Concept Lab is the ideal method
A Concept Lab lasts between a day and a half to three days,
and necessitates the presence of the key collaborators in the
project from the client company, alongside a moderator and facilitator
from Sorgem
Results
Bringing together different project collaborators and areas
of expertise in a Concept Lab concentrates both time and decision
making power |
| • |
During the initial stages of
the process, to determine the best options |
| • |
At the closing stages, to finalise
a concept, whether it is product or advertising oriented |
