brand
equities: fond(s) de marque® |
Brand
equity studies (Fond(s) de Marque®) provide a critical
competitive edge |
| |
Although
it is immaterial, brand power is essential to the value of
a business, particularly in the case of services and mass
market consumer goods.
Our Fond(s) de Marque® brand
equity method provides businesses with in depth knowledge
of what this power consists of, in order to : |
| • |
Innovate
and enrich brand power |
| • |
Develop advertising synergy
|
• |
Create
a coherent brand positioning on an international level |
• |
Research
promising insights |
|
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Sorgem has applied this method to over 200 brands across the
world. |
