B
to B : 3-60 Diagnoses |
Anticipating development opportunities |
| |
|
| Principle |
| • |
Understanding
the exact vision your clients have of the market and of existing
product mixes and brands, as well as their demands and expectations
in the supplier / buyer relationship |
| • |
Identifying
market drivers and the rationales which underpin market evolution |
| • |
Bringing
out the strengths and weaknesses of the major players on the
market |
| • |
Anticipating
opportunities for development and positioning. |
 |
|
Results
Results are summarised in the
following way : |
| • |
The terms
and conditions to fulfil with regard to the market, the product
mixes and the brands |
| • |
A strategic
mapping of the market, showing the positioning of the major
players and the demands of the buyers. |
| |
|
| This
will enable marketing managers to : |
| • |
Redefine
their marketing strategy and business approach |
| • |
Manage
their brand portfolio |
| • |
Initiate
brand extensions |
| • |
Create
and launch new products and services. |
