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Qualitative device Information gathering techniques Brand Equities: Fond(s) de Marque® International brand positioning research Decision Driver Analyses InsightLab® Concept Labs Brand Charters Innovation Labs 3-60 Diagnoses Advertising pre-tests Packaging Analyses Insight Research Internal Company Auditing Internal Communications Auditing Shift System [Trends, Changes and Forecasting]

advertising pre-tests

Exploring the real conditions of message performance

Principle

Adverts are especially effective if they are received without resistance and remembered using the different types of memory.
Low attention is one prerequisite for the performance of most common advertising messages.

Results

Predictions of what will happen in consumers’ “associative memories”.
Evaluations of the power of the message’s emotional elements and rational content.


Product test qualitative method, concept test for product positioning, on-line qualitative research: discover Sorgem's methodologies