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Sorgem
has established for the upcoming years a set of objectives to
help companies deal with three principal challenges they are
confronted with when making marketing decisions.
That of international brands for which intercultural dimensions
have become essential to their identity in the more developed
countries (The EU, Japan, USA,) but in developing countries
as well: China, India, Brasil, Russia.
Finding a relevant role for new technology to play in its integration
within qualitative research
Consultant specialization, particularly in the sectors of media,
services, luxury, and automobiles has been put in place in response
to an increasing demand for expertise.
It is through its profound strategic vision of markets, the
motivation and responsiveness of its team, and its international
network of partner firms that Sorgem gives its clients the tools
and methods necessary to make the right decisions.
Yves Krief |
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| Current
affairs international brand consulting, a
new area of consulting activity linked up to international
brands |
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«
Ce dont nous avons besoin aujourd’hui, c’est
de penser la globalisation non pas comme un projet ou un mode
de structuration du monde [...] mais comme un tissu d’interactions
que l’on peut appréhender à partir de sites
localisés et en analysant des phénomènes
susceptibles de faire l’objet d’une ethnographie
fine » Marc Abeles
• Brand Platforms currently
used don’t allow for optimal international brand management.
• Companies know how to
measure the development and growth of your brands but you don’t
know how to take advantage of all that the wealth of the global/local
in understanding the transformation of the your brands’
growth.
• When going international
they suffer through problems of dispersion, a loss of nuance
and dynamism.
• They must make going
international a powerful way of both reconstructing their brands
and grasping the ways in which local successes are able to regenerate
global brands.
• They’re looking
for the tools necessary to bring out, at an international level,
their brand’s emotional, spiritual, and structural potential
as well as their creativity.
International Brand Consulting by
Sorgem : The combination of Sorgem’s brand expertise
and strategic local/global consulting : a breakthrough technique
incorporating international qualitative methods with strategy. |
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