articles |
| le quali
au mieux de sa forme [200802] |
 |
|
An inquiry "MÉTIER" by Anika Michalowska published
in Marketing Magazine nr119 - February 2008
Download
the article... (french version)
[pdf 1122 Ko] |
| |
| The
qualitative study tools which help in innovation [200712] |
The SEMO file 08-11-07
Download
the presentation... (french version)
[pdf 638 Ko] |
| |
| Online
qualitative studies: what role do they have? [200712] |
The SEMO file 08-11-07
Download the presentation... (french version)
[pdf 483 Ko] |
| |
| Nespresso
: Who else ? [200712] |
The Nespresso model has gained followers as far as the automobile
industry
The offer:
a continual service, a constant quality
We are witnessing a major sectorial evolution in the automobile
industry: service today is aggregated to the product, to the
point where service and product constitute from now on the two
indissociable figures of the automobile object to come.
As proof: The serenity (Renault) or the Full Service Plan (Toyota),
the Car Without Worry formula (Axa) or the Auto Lease / Full
Service (Dexia) to name just a few.
From
the participants point of vue : Fusing skills
The builders now offer financial help and insurance and the
insurers-banks add in their contracts maintenance and repair
formulas. The financial workers tend to underline the functional
benefit of their offer (guaranty of a continued mobility –
Dexia) while the builders, who must defuse the worry of uncontrollable
expenses, devote themselves to promise good management (“serenely
pilot the automobile budget” - Renault)
•
Why does the evolution go towards more product-service integration?
• What consequences on the on the professions in the automobile
industry?
• What consequences on the relation to the
products?
Read
the article... (english version) |
| |
|
Confucianism in the lives of Chinese people today [200709] |
Confucius, its founder, lived over 2000 years ago in very
troubled times, in which the people suffered. His goal was
to restore harmony, social order and peace by emphasizing
the respect of traditions, of the legitimacy of power and
of social hierarchy. Confucianism sermons a society of duty.
Read
the article... (french version) |
| |
| Twingo
2: How to replace a mythic model? [200707] |
Each month, the automobile team
at Sorgem reacts to current news in the automotive industry.
For the automobile builders, replacing a "mythic"
vehicle is a difficult task: as Barthes said of the DS in
1957, the mythic car falls from the sky... and if the Twingo
#1 is today an original mythical figure, the delay of its
replacement indicates a difficult gestation: this procrastination,
due in part to the unfavorable research study results, has
revealed a febrile builder at a time when the fate of the
Twingo 2 needs to be decided.
Read
the article... (french version) |
| |
| ADULTEEN
GENERATION [200706] |
Skyrock and Sorgem decipher and reveal new potential for the
25 to 45 adult group.
Sorgem has lead numerous studies on adult contemporary targets
: a complex and sensitive field of investigation because this
entire generation on its own (hinging between the generation
of 68 and the new NTICS generation), is also one of all paradoxes:
a group broken by its hyper-individualism, its contradictions
and the ways of resolution of its « mature » construction.
Read
the article... (french version) |
| |
| INTERNET
: NEW DESIRE FOR 'HUMANISM' [200704] |
Exploring the link between the Web 2.0 phenomenon
and the included ads
|
|
|
 |
